Our MotivationMore value, less bull.
Investing drives everyone crazy. Short memories. Crossed fingers. Overconfidence. We all know that strategy has holes: think the Tech Bubble and the Housing Crisis. So no wonder people are gun shy. Especially new investors. But up to now, what were our options?
Cagey mutual funds and expensive Wall Street brokers, more interested in emptying our wallets than delivering on our savings goals.
Our VisionMaking better, tougher investors.
Wherewithal wants investors to take control of their savings and break free from a misplaced faith in conventional wisdom.
Goals first, invest second.Forget the outdated idea that investing is some kind of game and get real about what you’re doing with your money.
Retirement, your child’s education, purchasing a new home – reaching these goals is what really matters. The market is just a way to get there.
Beat the market? Forget it.You can’t beat it, you can’t cheat it, all you can do is work with it, and that means letting go of the failed promise of outperformance.
We run against the “wisdom” of the mainstream herd and focus on generating market returns as cheaply as possible while taking advantage of the diversification benefits of investing beyond just stocks.
Real advice for real goals.“Manageable” risk only seems manageable until the market starts to fall. That’s when most people panic, franticly trade and run to safer ground.
And all that’s doing is keeping your broker rich, and your goals further out of reach.
We want to show you the kind of investor you actually are through investment advice designed to meet your goals, in good times and bad.
Our ProductYou can’t beat the market, but you can beat the system.
Wherewithal’s rolling out an investing alternative based on a simple strategy: Balance.
Streamlined toolsWherewithal balances your sanity with the need to make real, informed choices about your future goals. Our investment tools are written in plain English, not with a lot of abstract statistics and confusing questions.
Low cost investmentsHere’s the simple truth: the more you pay in fees the less you earn. Wherewithal will provide investment portfolios based on a broadly diversified asset allocation strategy built with low cost index ETFs to capture market returns without the unnecessary expenses that plague actively managed mutual funds.
Goal trackingWe’ll help you stick to your goals and help you create the long-term balance that is crucial to surviving the market.